Tollywood Filmmakers Losing Sleep Over OTT Giants' Latest Decision?
Deccan ChronicleWith international digital brands like Netflix and Amazon Prime reportedly planning to cut down on the intake of Telugu movies, Tollywood makers are having sleepless nights. The two big OTT giants together earmark Rs 250 to 300 crores per year for procuring content from Tollywood. So if top digital platforms cut down their intake then it would be tough for filmmakers to make big-ticket movies,” laments producer Abhishek Nama, who cites the enormous viewership of these two OTT platforms in 200-odd countries. For instance, a digital platform which bought a Telugu star film for Rs 30 crore was unable to recover even Rs 6 crores, so corporates have to slow down.” He went on to state that international brands have ‘audit teams’ in India who closely study the rise in subscriptions when a new film is added and its actual viewership besides the count of repeat audience and also noticed low footfalls for a few hyped Telugu films.