Honda takes another crack at U.S. EV market with help from GM
LA TimesHonda’s E, an electric compact car, at the Brussels Expo in January. Honda Motor Co. is trying to crack into the U.S. market for electric vehicles with a new model and an old strategy: If you can’t beat ’em, join ’em. With an estimated 300 miles per battery charge and a price tag in the high-$40,000 range, the Prologue is comparable to Tesla Inc.’s Model Y. Honda sees its main competition as other Asian-brand EVs, including the Nissan Ariya, Toyota bZ4X, Hyundai Ioniq 5 and Kia Niro. “This car is more targeted at Honda loyalists who’ve been waiting — or maybe who’ve already defected,” said Rob Keogh, a product planning manager at Honda in charge of EVs. The SUV sports the word “Honda” in large letters on its backside — unlike any of the brand’s other vehicles — to help people identify it.