India key to Skoda’s exports strategy, says country CEO
11 months ago

India key to Skoda’s exports strategy, says country CEO

Live Mint  

New Delhi: India will play an important role in Czech carmaker Skoda Auto’s ambition to expand into South-east Asian markets, as the European automotive group Skoda Auto Volkswagen India, which operates five major automobile brands in the country—Skoda, Volkswagen, Audi, Lamborghini, and Porsche—looks to tap into India as a major source of and enabler for exports into other South-east Asian economies, a top company official said. We are already at 30% plus, and we are not slowing down,” Arora said, adding that the legacy of parent Volkswagen’s Vento and Polo are helping the group push new cars such as the Virtus and Taigun into other markets, and the group now plans to leverage the Skoda brand to export Kushaq and Slavia to Southeast Asia. Volkswagen has been present in Southeast Asia for a while now.” Skoda Auto, which leads the SAVW group’s affairs and brands in India since it formulated the India 2.0 strategy in 2018, is looking to launch its Enyaq EV this year. On the group’s wider plans to switch to clean mobility technologies in India, Arora shared that the SAVW group will align with the Volkswagen Group’s global vision to be an all-electric brand.

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