
Poco India head Himanshu Tandon talks about Poco Pad 5G, upcoming launches, HyperOS on tablets and more
Live MintPoco entered the Indian market in 2018 with the Poco F1, and while there have been numerous smartphone launches since then, the Xiaomi sub-brand has refrained from entering the tablet segment. Soon after the launch of the new tablet, Poco India head Himanshu Tandon sat down for an exclusive chat with LiveMint to discuss a range of topics, including the Poco Pad 5G, the Poco ecosystem, scope for Poco to enter new segments, and more. Encouraged by the initial response to Poco Pad, Tandon said, “We are now thinking how do we take this tablet journey moving forward and how do we scale up this business because the start has been really really exciting for us.” Edited excerpts from the interaction: On why Poco took so long to launch Poco Pad While explaining the reason for not launching a Poco tablet in India so far, Tandon said, "When we started this operation with Poco F1, we wanted to solidify our position in the smartphone market. We have been seeing this premiumisation trend, not only in mobile phones but also in other categories, and we are seeing the same trends in the tablet category.” "Since we are very close to the consumers, we would like to take feedback, and if there is solid feedback that we want to go above 30k or above 40k into those categories… Obviously, the possibility is still there, and we will certainly explore,” Tandon added Poco's USP in tablet segment “We want to maintain our core, which is the price-to-performance ratio. And as we move up the ladder in the price point, obviously the experience would be even better, even cleaner, considering the TG that we could communicate it to.” In a specific reference to the software situation on the Poco Pad 5G, he said, “The current tablet has a very clean experience, and we certainly want to maintain that in the near future.
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