Building a startup brand: why storytelling, focus, and trust matter
1 week, 6 days ago

Building a startup brand: why storytelling, focus, and trust matter

Live Mint  

Branding is often an afterthought for startups, yet it can define their long-term success. Harsh Pamnani, author of From Unknown to Unforgettable and senior director & marketing head at T-Hub, has spent years studying how Indian startups carve out unique identities in competitive markets. In this conversation with Mint, he shares insights on branding mistakes, cost-effective marketing strategies, and AI’s growing role in startup marketing. AI-driven automation tools help startups execute email marketing, social media scheduling, and sentiment analysis at scale. Instead of competing on overcrowded platforms, brands should explore niche channels—Paper Boat’s Indigo Airlines partnership and FirstCry’s focus on maternity hospitals are prime examples.

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History of this topic

BharatPe: The coming of age story for Indian startups | OPINION
3 years ago

BharatPe: The coming of age story for Indian startups | OPINION

India Today  

The past few years have put the spotlight on the phenomenal wealth creation by a tribe of businesses called “startups”. The issue has come to prominence due to the governance related matters of BharatPe, a phenomenal financial technology or fintech startup, that pushed the creation of unified QR codes for UPI based payment acceptance, and forced the QR code-based payment …

Niche consumer firms grab investor eyeballs
4 years, 6 months ago

Niche consumer firms grab investor eyeballs

Live Mint  

At the start of the pandemic in March, Ash Lilani, managing director and co-founder of venture fund Saama Capital, was especially worried about the consumer brands in his portfolio. Even many other startup brands that haven’t made full recoveries like Sugar Cosmetics, food ingredient maker Veeba Food, cloud kitchen Rebel Foods and mattress brand Wakefit are gaining market share in …

Learning from the Angels: Tips Indian VCs can pick up from their international counterparts
8 years, 10 months ago

Learning from the Angels: Tips Indian VCs can pick up from their international counterparts

Firstpost  

By Apoorv Ranjan Sharma The startup industry in India is booming, and so is the country’s investment ecosystem. Such a massive growth in the number of investments has mostly been made possible as a result of a greater involvement from the country’s HNI segment; the number of private investors and investment firms operating within the country has grown by 100 …

2015 was the biggest year for Indian Startups
9 years, 2 months ago

2015 was the biggest year for Indian Startups

The Hindu  

The government officially launched the ‘Startup India’ programme, first mentioned by the Prime Minister in last year’s Independence day address, today. As per NASSCOM’s “Startup-India : Momentous Rise of Indian Startup Ecosystem” report, India ranks third globally with over 4200 startups. Bengaluru, often referred to as India’s Silicon Valley, has been listed within the world’s 20 leading startup cities in …

Startup policy in New Year
9 years, 3 months ago

Startup policy in New Year

The Hindu  

The government is gearing up to unveil a new policy for promoting startups in January 2016 with an eye on boosting innovation, entrepreneurship and creating new jobs. “We will come up with a full package of ideas and incentives for the Startup India initiative announced by the Prime Minister Narendra Modi in his Independence day address to the nation,” said …

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