How Elon Musk’s influence has grown both online and offline in 2024
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The debate around the billionaire has moved on dramatically over the last 12 months, from whether the way he was running X, formerly Twitter, would be viable or sustainable in the long-term, to whether Mr Musk’s own influence over global politics through his wealth and social media megaphone made him a threat to democracy. But the increased polarisation of Mr Musk’s position has not just helped his rise within right-wing politics, it has also aided his rivals in the social media world. In the wake of Mr Trump’s election victory, Bluesky has seen user numbers grow as millions flock to the site, often citing the changing sentiment on X as a key reason for moving elsewhere. Bluesky is still a long way from challenging X’s position in the social media landscape, but Mr Musk’s new partisan approach to politics – despite having previously said X would only thrive if the platform was politically neutral – could drive further growth to Bluesky and others in 2025.