The Momentum Of The Ice Bucket Challenge — And What It Means For ALS

The Momentum Of The Ice Bucket Challenge — And What It Means For ALS A recent fundraising challenge has gone viral on social media, calling attention to research into Lou Gehrig's disease. Hashtag #alsicebucketchallenge - as of today, those words have helped raise more than $31 million for research of ALS or amyotrophic lateral sclerosis, otherwise known as Lou Gehrig's disease. Forbes contributor Dan Diamond has been tracking the momentum of the Ice Bucket Challenge and is looking into what it may mean for ALS research. DIAMOND: It's a great question because watching a video of someone pouring ice on her head doesn't give you any special insight into what ALS does, which is essentially trap someone in a glass coffin.