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Publishers across US and Europe are supporting Google's move for built-in ad-blocker in Chrome
The move comes after Google was recently criticized for placement of ads on its video hosting platform YouTube. Google is preparing to introduce an ad-blocker to Chrome browser despite fears that it would hit their online advertising revenues - a move that has been hailed by publishers in the US and Europe, the Financial Times reported. The move comes after Google was recently criticised for placement of ads on its video hosting platform YouTube. “The blocker would be likely to target certain types of ads that have been found to frustrate readers, such as pop-ups and auto-playing videos,” the Financial Times report said on Sunday.












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Alphabet misses on revenue as YouTube falls short, inflation pressures ad sales

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Google offers UK regulators role in phasing out ad-tracking tech from Chrome browser










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