MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss
3 months, 4 weeks ago

MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss

Associated Press  

NEW YORK — Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year. Ads of 5-by-0.92 inches will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company’s ostrich logo silhouetted by a red square, with an alternate color for red helmets. MLB previously had helmet ads in select international games dating to at least 2000 and has allowed jersey ads since 2023. The NBA started selling sponsorship logos for the 2017-18 season, and the NHL launched helmet ads for the 2020-21 season and began jersey advertising the following season.

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AP source: NHL teams OK’d to add sponsor patches on jerseys
3 years, 4 months ago

AP source: NHL teams OK’d to add sponsor patches on jerseys

Associated Press  

Jersey The league will allow teams to put sponsor patches on jerseys beginning with the 2022-23 season after the board of governors unanimously approved the move, according to a person with knowledge of a memo sent this week. The NHL added helmet ads last season, which largely allowed teams to make sponsors whole during the pandemic for previously negotiated agreements. …

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