Love Island breast enlargement adverts criticised by NHS chief and top psychiatrist
The IndependentSign up for our free Health Check email to receive exclusive analysis on the week in health Get our free Health Check email Get our free Health Check email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy “Explicit” adverts for cosmetic breast enlargements are targeting young women watching the hugely popular reality show Love Island and contributing to a national mental health crisis, the head of the NHS has said. Speaking on BBC One’s Andrew Marr Show about factors damaging young people’s mental health, NHS England chief executive Simon Stevens singled out the show as well as pressures on social media. The government is currently considering a ban on junk food advertising targeting young children and Mr Stevens said the “time has come to think long and hard” about something similar for cosmetic procedures. Calls for restrictions on advertising cosmetic surgery were backed by leading psychiatrists who told The Independent that Love Island’s demographic was particularly vulnerable to these sort of body-image pressures.