Sydney Sweeney orchestrated faux Glen Powell romance to plug ‘Anyone But You.’ And it worked
8 months ago

Sydney Sweeney orchestrated faux Glen Powell romance to plug ‘Anyone But You.’ And it worked

LA Times  

“Anyone But You” star Sydney Sweeney says she was behind those Glen Powell affair rumors that helped promote their hit rom-com: “I was on every call. Glen Powell applauded his “Anyone But You” co-star Sydney Sweeney for orchestrating a marketing campaign for the hit rom-com that hinted at an alleged romance between the two leads. I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas,” the “Euphoria” and “Madame Web” star told the news outlet. But the film benefited from word-of-mouth and online virality with its “eventize”-ing of Powell’s character’s “serenity song” — 2004’s “Unwritten” by Natasha Bedingfield — and enjoyed a strong run in the succeeding weeks.

History of this topic

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