Sydney Sweeney orchestrated faux Glen Powell romance to plug ‘Anyone But You.’ And it worked
8 months ago

Sydney Sweeney orchestrated faux Glen Powell romance to plug ‘Anyone But You.’ And it worked

LA Times  

“Anyone But You” star Sydney Sweeney says she was behind those Glen Powell affair rumors that helped promote their hit rom-com: “I was on every call. Glen Powell applauded his “Anyone But You” co-star Sydney Sweeney for orchestrating a marketing campaign for the hit rom-com that hinted at an alleged romance between the two leads. I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas,” the “Euphoria” and “Madame Web” star told the news outlet. But the film benefited from word-of-mouth and online virality with its “eventize”-ing of Powell’s character’s “serenity song” — 2004’s “Unwritten” by Natasha Bedingfield — and enjoyed a strong run in the succeeding weeks.

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History of this topic

Sydney Sweeney and Glen Powell 'leaned into' romance rumors to drum up hype for Anyone But You, hunk FINALLY admits
7 months, 4 weeks ago

Sydney Sweeney and Glen Powell 'leaned into' romance rumors to drum up hype for Anyone But You, hunk FINALLY admits

Daily Mail  

Glen Powell has finally admitted he and Sydney Sweeney 'leaned into' their romance rumors in order to drum up hype for their rom com Anyone But You. Now Glen has confessed that he and Sydney purposely allowed the rumors to flourish in order to help their movie at the box office. Glen Powell has finally admitted he and Sydney Sweeney …

Sydney Sweeney is very smart: Glen Powell on how she orchestrated successful Anyone But You marketing campaign
8 months ago

Sydney Sweeney is very smart: Glen Powell on how she orchestrated successful Anyone But You marketing campaign

Hindustan Times  

‘Sydney and I have a ton of effortless chemistry’ Glen said, “The two things that you have to sell a rom-com are fun and chemistry. Sydney is very smart.” Sydney Sweeney says she ‘was on every call’ Sydney was directly behind the Anyone But You marketing strategy, which included mushy photos of her and Glen from the red carpets, and …

Is Sydney Sweeney's Anyone But You the grand return of the mediocre rom-com?
9 months, 2 weeks ago

Is Sydney Sweeney's Anyone But You the grand return of the mediocre rom-com?

BBC  

Is Sydney Sweeney's Anyone But You the grand return of the mediocre rom-com? Sony Pictures The 1990s and early 2000s have been called the "golden age" of rom coms It's been released on streaming platforms and only has a 54% on Rotten Tomatoes – yet movie-goers are still leaving home to see the mid-budget flick. At a time when Hollywood …

Hilarious moment Sydney Sweeney shoots down rumors of affair with rom-com costar Glen Powell in SNL monologue before pointing out her 'fiancé' in the crowd... Glen Powell
9 months, 3 weeks ago

Hilarious moment Sydney Sweeney shoots down rumors of affair with rom-com costar Glen Powell in SNL monologue before pointing out her 'fiancé' in the crowd... Glen Powell

Daily Mail  

After Sweeney asked the crew to cut to her 'fiancé' - the camera panned to Powell grinning in the audience She told the audience she and her fiancé were 'together and stronger than ever' Sydney Sweeney hilariously shut down rumors of an 'affair' with her rom-com co-star Glen Powell in her SNL monologue by showing her 'fiancé' in the crowd. …

Anyone but You movie: Sydney Sweeney and Glen Powell's hit is a dark omen.
11 months ago

Anyone but You movie: Sydney Sweeney and Glen Powell's hit is a dark omen.

Slate  

The surprise success of the Glen Powell/Sydney Sweeney movie Anyone but You puts rom-com fans like me in a tricky position. On the one hand, its box office haul—per the Hollywood Reporter, it’s on track to earn $85 million to 100 million—suggests that audiences are still willing to leave their homes and fork over money to see two attractive people …

Anyone But You review: Glen Powell and Sydney Sweeney-starrer is the frothy rom-com you've been waiting for
11 months ago

Anyone But You review: Glen Powell and Sydney Sweeney-starrer is the frothy rom-com you've been waiting for

Hindustan Times  

Anyone But You review: Friends with Benefits director Will Gluck's new romantic comedy starts like a good ol' New York rom-com does: the two leads meeting in a cafe. But when one sees the impossibly gorgeous leads in Sydney Sweeney and Glen Powell go through the beats of everything batshit crazy, one hopes to have a romance that's as whimsical, …

Glen Powell reflects on ‘very real breakup’ with Gigi Paris
11 months, 3 weeks ago

Glen Powell reflects on ‘very real breakup’ with Gigi Paris

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Sydney Sweeney addresses dating rumours with her Anyone But You co-star Glen Powell: 'I care for him so much'
1 year ago

Sydney Sweeney addresses dating rumours with her Anyone But You co-star Glen Powell: 'I care for him so much'

Daily Mail  

Sydney Sweeney has addressed the on-going dating rumours between her Anyone But You co-star Glen Powell once again. Sydney Sweeney, 26, has addressed the on-going dating rumours between her Anyone But You co-star Glen Powell, 35, once again The actress, who is happily engaged to her fiancé, Jonathan Davino, 40, has been embroiled with romance speculation, when photos from the …

Sydney Sweeney says dating rumors were ‘really hard’ on Glen Powell: ‘I care for him so much’
1 year ago

Sydney Sweeney says dating rumors were ‘really hard’ on Glen Powell: ‘I care for him so much’

LA Times  

Sydney Sweeney and Glen Powell’s chemistry has been hot, hot, hot. Sweeney is addressing those juicy dating rumors once again, and this time she’s revealing they actually took a toll on her “Anyone but You” co-star. What I’ve noticed about the idea of celebrity is people really love to build someone up, and then tear them down.” While the internet …

It's the rom-com that has everyone talking! Sydney Sweeney and Glen Powell star in Anyone But You, here's why their new film is a must-watch
1 year ago

It's the rom-com that has everyone talking! Sydney Sweeney and Glen Powell star in Anyone But You, here's why their new film is a must-watch

Daily Mail  

It's the film that's hit headlines and had everyone talking while being shot on location in Australia, and now Sydney Sweeney and Glen Powell's new film Anyone But You finally arrives in cinemas on Boxing Day. This hilarious rom-com is the perfect flick to watch this summer boasting a captivating storyline, palpable chemistry between Sweeney and Powell and a beautiful …

Glen Powell gushes over ‘chemistry’ with co-star Sydney Sweeney
1 year ago

Glen Powell gushes over ‘chemistry’ with co-star Sydney Sweeney

The Independent  

Get our free weekly email for all the latest cinematic news from our film critic Clarisse Loughrey Get our The Life Cinematic email for free Get our The Life Cinematic email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Glen Powell has praised his co-star Sydney …

7 things to know about Sydney Sweeney and Glen Powell starrer Anyone But You
1 year ago

7 things to know about Sydney Sweeney and Glen Powell starrer Anyone But You

Hindustan Times  

Sydney Sweeney and Glen Powell star in Anyone But You, which is all set to release in US theatres on December 22. Plot details • Did you know that Anyone But You is loosely based on William Shakespeare's Much Ado About Nothing? Glen and Sydney on those romance rumours • Filming for Anyone But You started last year in Spring …

Glen Powell addresses Sydney Sweeney affair rumours
1 year, 1 month ago

Glen Powell addresses Sydney Sweeney affair rumours

The Independent  

Get our free weekly email for all the latest cinematic news from our film critic Clarisse Loughrey Get our The Life Cinematic email for free Get our The Life Cinematic email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Glen Powell has addressed the dating rumours …

Sydney Sweeney wishes Glen Powell a happy birthday with an adorable photo of the costars... after THOSE wild on-set romance rumors
1 year, 2 months ago

Sydney Sweeney wishes Glen Powell a happy birthday with an adorable photo of the costars... after THOSE wild on-set romance rumors

Daily Mail  

Sydney Sweeney sent her costar Glen Powell a sweet message via Instagram on Saturday. 'Happy birthday to my fellow camp counselor, adventure extraordinaire, and goof ball,' the 26-year-old Euphoria actress wrote to mark the Top Gun: Maverick hunk's 35th milestone. Sweet message: Sydney Sweeney sent her costar Glen Powell a sweet message via Instagram on Saturday Costars: 'Happy birthday to …

Sydney Sweeney breaks silence on dating rumours with co-star Glen Powell: 'That's what people want!'
1 year, 4 months ago

Sydney Sweeney breaks silence on dating rumours with co-star Glen Powell: 'That's what people want!'

Hindustan Times  

Sydney Sweeney is reacting to the media speculation surrounding the relationship between her co-star Glen Powell and her that emerged as pictures from their shoot went viral earlier this year. In an interview with Variety, Sydney responded to the dating rumours and said they 'don't really care' about the reports. Sydney Sweeney and Glen Powell star in the rom-com Anyone …

Sydney Sweeney seemingly addresses Glen Powell infidelity rumours with cheeky T-shirt
1 year, 7 months ago

Sydney Sweeney seemingly addresses Glen Powell infidelity rumours with cheeky T-shirt

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

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