Donald Trump is selling a $100,000 gold watch with a tourbillon. Wait, a what?

Two hundred grams of gold. They’ve even eased their way into the pop culture lexicon, getting name-checked in hip-hop songs, such as Disciple Zachariah’s “Tourbillon,” which includes a lyric about being “mesmerized by the mechanism.” Trump, who this year alone has unveiled a $59.99 Bible, $399 shoes and $100 collectible coins, said in a video Thursday that “this isn’t just any watch; it is one of the best watches made.” But among watch cognoscenti, the timepiece attracted instant opprobrium. Several industry experts said including a tourbillon in Trump’s watch made sense. A website for Trump Watches — which also lists a sub-$1,000 offering called the Fighter — says the timekeepers are not “designed, manufactured, distributed or sold” by the former president or the Trump Organization. In an email interview, Mory said that he was brought into the fold by a “private label” company that is purchasing his movements and producing the watches, adding, “We only discovered the final customer after accepting the job.” Watchmaker Olivier Mory developed this tourbillon movement, which powers Trump Watches’ $100,000 timepiece.