How Burberry can take on LVMH
2 years, 1 month ago

How Burberry can take on LVMH

Live Mint  

New Burberry Group’s chief executive officer Jonathan Akeroyd and its highly regarded creative director Daniel Lee have an opportunity to create a British rival to France’s LVMH Moet Hennessy Louis Vuitton SE in the global market for luxury products. Akeroyd wants to broadly double sales of leather goods, shoes and women’s clothing and expand outerwear sales by 50% in the next three to five years. In the interlude, Burberry must compete for sales with the more muscular brands, from Kering and LVMH’s stable of fashion houses to a resurgent Prada SpA. But if the CEO fails to generate sufficient traction, Burberry could be vulnerable to a takeover bid itself—from LVMH or Kering, which would be the better fit given its capabilities in fashion.

History of this topic

How the luxury fashion firms have lost their sparkle as the super-rich feel the pinch
4 months, 3 weeks ago
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