Gen X workers want different benefits. Companies are answering the call.

Gen X workers want different benefits. "The benefits of providing these services go beyond economics," says Peter Bamberger, a professor at the Coller School of Management at Tel Aviv University, and the president elect of the Academy of Management. "It's likely that many of our employees will experience menopause while working here, and we want them to have easy access to care," says Cori Davis, the company's chief people officer. 'They allow people to celebrate getting older' Management researchers often describe employee benefits as having "symbolic" and "signalling" effects, according to Carol Kulik, a professor at University of South Australia, who specialises in human resource management. That's why the rise of benefits like so-called "grand-ternity leave," which allow employees to take off time to support and care for their grandkids; and snowbird programs, like the one offered by CVS, which allow employees to shuttle between two locations seasonally and test-drive retirement typically between warmer climates in the winter and cooler climates in the summer, are likely to resonate with this population.