Facebook is rebranding as Meta — but the app you use will still be called Facebook
NPRFacebook is rebranding as Meta — but the app you use will still be called Facebook Enlarge this image toggle caption Eric Risberg/AP Eric Risberg/AP Facebook's new corporate name is Meta, CEO Mark Zuckerberg announced on Thursday, in an apparent effort to recast the company's public image from battered social network to tech innovator focused on building the next generation of online interaction, known as the "metaverse." Sponsor Message Seventeen years after Zuckerberg founded Facebook in his Harvard University dorm room, the company's brand has been badly dented by a succession of crises, from Russian interference in the 2016 presidential election to the Cambridge Analytica data privacy scandal, which became public in 2018, to last month's damaging revelations from former Facebook employee turned whistleblower Frances Haugen. Facebook demonstrated many of those experiences in Thursday's slickly produced video, showing Zuckerberg riding a virtual reality electric hydrofoil, fencing with a hologram and walking through a 3D rendering of his "home space." "The name change from Facebook to Meta may make sense from a commercial marketing perspective, but it's also a blatant attempt to distance Mark Zuckerberg's company from growing outrage over the harm it is causing to democracy in the U.S. and around the world," said Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights, in a statement.