Pubs are open again but I don’t seem to be able to drink anymore

You might remember the government’s “Know Your Limits” campaign, launched in 2006 to try and persuade people to drink a little bit less. One suspects it didn’t have much impact – in Britain, we like a drink and tend to stubbornly subscribe to the “Push Your Limits” approach when setting foot in a pub. Still, one wonders if it would perhaps be wise for the government to briefly resurrect its campaign with a slight tweak: “Know Your New Limits”. It’s 7pm.” So I suppose the sensible course of action would be to reset those limits for a bit.