Temu’s Takeover Is Now Complete
1 week, 3 days ago

Temu’s Takeover Is Now Complete

Wired  

Love it or hate it, you have to admit Temu had a banger year. Temu’s website now gets nearly 700 million visits worldwide every month, and Apple recently revealed it was the most downloaded app of 2024 on iPhones in the US. The winner of the recent Timothée Chalamet lookalike contest in New York City, for example, calls himself “Temu-thée Chalamet.” Tens of millions of ordinary people have tried out the app, many of whom learned about it through one of Temu’s seemingly unavoidable and relentless advertising campaigns. “Random relatives who know that I study China or ecommerce will say, ‘Oh, you must know all about Temu,’ in a way that didn’t happen a year ago.” Weigel says that Temu has done a few things right, including identifying the correct suppliers in China, targeting appropriate customer segments, and finding an inexpensive way to ship products from one to the other. Temu, which is owned by PDD, one of the biggest ecommerce giants in China, is moving and pivoting at a speed that its Western counterparts can’t really grasp, says Juozas Kaziukėnas, founder of the ecommerce intelligence firm Marketplace Pulse.

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History of this topic

Temu gains popularity overseas
Trending News
1 month, 4 weeks ago

Temu gains popularity overseas

China Daily  

The logo of Temu is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. China's cross-border e-commerce platform Temu is taking the world by storm with its user base reaching 91 percent of Amazon's in August, recent statistics showed. In a survey covering 84 countries and regions, over 60 percent …

Temu gains popularity overseas
Trending News
1 month, 4 weeks ago

Temu gains popularity overseas

China Daily  

The logo of Temu is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. China's cross-border e-commerce platform Temu is taking the world by storm with its user base reaching 91 percent of Amazon's in August, recent statistics showed. In a survey covering 84 countries and regions, over 60 percent …

The Meteoric Rise of Temu and Pinduoduo—and What Might Finally Slow Them Down
3 months ago

The Meteoric Rise of Temu and Pinduoduo—and What Might Finally Slow Them Down

Wired  

Zhang Xiaomeng, who lives in Beijing’s expensive central business district and runs her own design agency, had been putting off downloading Pinduoduo. PDD Holdings has twice outstripped Alibaba to be China’s most valuable ecommerce company by market share, albeit briefly. PDD Holdings’ founder, Colin Huang, briefly became China’s richest man in August before disappointing quarterly revenues caused his company to …

Temu’s Push Into America Pays Off Big Time for Meta and Google
9 months, 4 weeks ago

Temu’s Push Into America Pays Off Big Time for Meta and Google

Live Mint  

Meta Platforms’ top advertiser by revenue in 2023 was the e-commerce company Temu, an upstart discounter founded in China that has emerged as an increasingly potent force in American business. PDD Holdings, the parent company of Temu, spent nearly $2 billion on A Temu spokesman disputed the $2 billion figure but declined to disclose the company’s spending levels at Meta. …

Temu is planning to open up its marketplace to U.S. and European sellers
11 months, 1 week ago

Temu is planning to open up its marketplace to U.S. and European sellers

Associated Press  

NEW YORK — Temu, the online retailer owned by the parent of Chinese e-commerce company Pinduoduo, is opening its platform to U.S. and European sellers. The company declined to provide additional details, saying that “many of the business details are still in the process of being finalized.” Temu came on the U.S. market in 2022 and has gained traction by …

Temu Is Burning Cash to Challenge Shein and Amazon on Black Friday
1 year, 1 month ago

Temu Is Burning Cash to Challenge Shein and Amazon on Black Friday

Wired  

A $5.93 mobile phone holder seemed like a gamble worth taking for Michelle Zhang. “Things on Temu are usually less than half of their prices on Amazon, and you don’t have to purchase in bulk,” she says, “even though some cups I bought broke easily, I got refunded pretty conveniently.” Since launching in the US in September 2022, Temu—owned by …

TEMU's business model could only work in China. But they're racing to replace Amazon in the global market
1 year, 4 months ago

TEMU's business model could only work in China. But they're racing to replace Amazon in the global market

ABC  

When Leanne Owens was first bombarded with ads for something called TEMU on her Facebook feed, she wasn't sure if it was a scam. Since launching in Australia in March, with its slogan promising to help customers "shop like a billionaire", TEMU's made a big splash. An app designed to make you keep buying Besides Zhang, several other sellers told …

Chinese e-retailer Temu files lawsuit in US against rival Shein, alleging antitrust violations
1 year, 5 months ago

Chinese e-retailer Temu files lawsuit in US against rival Shein, alleging antitrust violations

Associated Press  

HONG KONG — Chinese e-commerce retailer Temu has filed a lawsuit in Massachusetts accusing its rival Shein of violating U.S. antitrust law by preventing garment makers from working with it. Temu, which is owned by popular Chinese e-commerce site Pinduoduo Inc., is alleging that Shein has compelled clothing manufacturers to submit to unfair supply chain arrangements preventing them from working …

Most-downloaded app in App Store sells products linked to forced labor in China, analysis shows
1 year, 6 months ago

Most-downloaded app in App Store sells products linked to forced labor in China, analysis shows

LA Times  

Temu, owned by PDD Holdings, which operates Chinese e-commerce site Pinduoduo, launched in the U.S. in September and quickly became the most downloaded app on Apple’s U.S. App Store. Products made in China’s western province of Xinjiang are being sold to U.S. consumers through the online shopping platform Temu, in breach of a ban that forbids goods from the region …

This app promises you can ‘shop like a billionaire.’ But is there a catch?
1 year, 8 months ago

This app promises you can ‘shop like a billionaire.’ But is there a catch?

LA Times  

Chinese shopping app Temu, which launched in Nov. 2022, is now the most downloaded app in the United States. “There’s absolutely no way Temu runs a profitable retail business,” said Juozas Kaziukenas, founder of e-commerce research company Marketplace Pulse. “Like Shein, Temu’s success raises flags about its business practices,” policy analyst Nicholas Kaufman writes in the U.S.-China commission report. Last …

What is Temu, the most-downloaded online shopping app in the US?
1 year, 9 months ago

What is Temu, the most-downloaded online shopping app in the US?

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

How Retail App Temu Lures US Shoppers With Mind-Bending Prices
2 years, 2 months ago

How Retail App Temu Lures US Shoppers With Mind-Bending Prices

Wired  

Courtesy of Temu Temu looked desolate when it first launched, but it now adds thousands of new products each day, the company claims. Rui Ma, an investor and analyst who founded Tech Buzz China, a podcast and investor community, says the store has evolved at “China speed”—the kind of fast-iteration and growth Chinese companies are known for, and that US …

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