Meta Partners With Salesforce For Bringing Businesses On WhatsApp
News 18Meta Founder and CEO Mark Zuckerberg on Tuesday announced a partnership with software company Salesforce where companies on their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns and sell directly in chat. The new integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform. By partnering with Salesforce, the world’s largest customer relationship management platform, many more businesses will be able to use WhatsApp to connect with their customers seamlessly, said the company. In a bid to further boost Meta-WhatsApp business integration, Zuckerberg in May announced to open the mobile messaging platform to businesses of all sizes globally with WhatsApp Cloud API hosted by the parent company.