’Wonder if sports channels only showing cricket make any money’
Live MintWarner Bros Discovery is building a sports network without relying on marquee cricketing events, as it aims to reach a wider audience and avoid the high cost and commoditization associated with major cricket leagues. It has announced a three-year agreement with MotoGP until 2026 with Dorna Sports, the exclusive media rights holder of the event globally, and offers a variety of sports content like boxing, wrestling, and badminton in its bid to carve an identity that is distinct from channels that mainly broadcast cricket. The American media and entertainment company will continue to focus on niche sports through its Eurosport channel, even as it diversifies sports content beyond the select cricket events that its broadcasts, Arjun Nohwar, managing director, South Asia, Warner Bros. Even Sony Sports Network, which lost the rights to the big-ticket cricket property IPL, and couldn't acquire any future media rights for major BCCI or ICC events, has managed to run a “profitable” sports business on the back of wrestling event, WWE, and some cricketing events, including England, Sri Lanka, Zimbabwe, and New Zealand.
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