BBC's plan to run adverts on their podcasts would have 'devastating' impact on UK creative industry, says coalition of media companies
Daily MailA coalition of media companies has warned that the BBC's plans to run adverts on its podcasts would be 'devastating' for the UK's creative industry. The group, including Daily Mail publisher DMG Media, has written to Labour to raise concerns that the move would have a 'significant adverse impact on fair and effective competition'. A coalition of media companies has written to Labour to raise concerns that the move would have a 'significant adverse impact on fair and effective competition' The BBC is looking into 'monetising' its podcasts on third-party platforms such as Spotify and Apple by inserting adverts. The group warns: 'The impact of the BBC extracting audio advertising funds from the nascent UK podcasting market would be devastating, especially for the numerous small independent podcast producers.'
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