Dabu-printed apparel, natural stone jewellery at upcoming city pop-up
The HinduIf you are planning to kickstart your shopping spree for the upcoming festive season, this event comes just in time. After a long hiatus we are getting back to B2C sales, and we are happy about it,” says Alka, 46, who adds that they have over 200 artisans working for them. We have turned these icons into dabu prints and embroideries,” says Alka, who has also extracted dyes from turmeric and pomegranate for this range. “We are a zero-waste organisation,” says Alka, explaining how a team of women have been trained to use excess fabric from their production cycle to craft these products. “This year, I will bring a mix of traditional pieces to cater to the upcoming festive season, and also contemporary ones that go well with the younger clientele.
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