Nvidia’s new GPU series led an avalanche of entertainment-related announcements at CES

LAS VEGAS — In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. “It would have been impossible without artificial intelligence.” The chipmaker and AI darling unveiled its GeForce RTX 50 Series desktop and laptop GPUs — powered by its new Blackwell artificial intelligence chip — kicking off a string of entertainment-related AI announcements and discussions at the trade show. “Blackwell, the engine of AI, has arrived for PC gamers, developers and creatives,” Huang said, adding that Blackwell “is the most significant computer graphics innovation since we introduced programmable shading 25 years ago.” Blackwell technology is now in full production, he said. Google, meanwhile, previewed new AI tools for Google TV that use Gemini to make “interacting with your TV more intuitive and helpful.” Users, the company said, will be able to have a “natural” conversation with their TVs to ask about things like travel and history, or ask the TV for an overview of the day’s news. Lisa Oratz, an attorney at Perkins Coie who represents clients in the publishing, arts and entertainment industries, acknowledged that AI technology should be regulated but noted it has an “upside.” She said many of her tech clients’ jobs are being made easier because AI helps alleviate iterative work.