BJP's Winning Formula: Women Voters & Welfare Schemes
5 days, 10 hours ago

BJP's Winning Formula: Women Voters & Welfare Schemes

The Quint  

This is the second of a two-part reflective analysis drawn from the observations made in the BJP’s performance across recent Assembly elections. India’s electoral history and political landscape is perhaps witnessing a tectonic shift, wheeled under the rise of the Bharatiya Janata Party, and at its heart lies a ‘silent’, quiet, yet powerful revolution. Women voters, often overlooked in most mainstream political analyses, are no longer just a numerical statistic in the electoral arithmetic gamesmanship of winning elections – they are now a key force behind driving pivotal changes in the political landscape, across Assembly and national-level elections. This silent surge is not loud or ostentatious but is yet assertive and has profoundly altered how political parties craft their electoral strategies, design policies, prepare welfare-scheme pitches, envisioning a welfare-centered change in the governing dynamics of state-society relations.

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