
How social media made investing 'cool' for young Indians
India TodayFor Raghav Sharma*, a 25-year-old software developer from Delhi NCR, his work is his life. The gamification of investing ft. social media All the financial experts we spoke to seem to agree that social media and finfluencers play a major role in making investment 'cool'. For instance, Sakchi says SEBI’s intention behind the regulations is clear: to protect retail investors from misleading financial advice and ensure transparency in the financial content space. The current discourse sometimes paints all finfluencers in a negative light, which isn’t fair to those who genuinely focus on financial literacy and responsible investing,” she says. Here are a few key filters to help identify credible investment advice on social media, according to Harsh: Emphasis on goal-based investing: Trustworthy financial advice centres around tailored investment planning that aligns with individual goals rather than hype-driven strategies.
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