Christian ads fill Super Bowl with $20 million worth of spots
10 months, 1 week ago

Christian ads fill Super Bowl with $20 million worth of spots

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Hallow was joined by Christian campaign group, He Gets Us, which stepped up its marketing at this year's game to run two ads preaching compassion and humility. Both Hallow and He Gets Us have big backers, with Hallow raising $50million in their latest funding round alone and He Gets Us linked to Hobby Lobby billionaire David Green. A spokesperson for He Gets Us said: 'While we may use different words or methods than others, we hope that our messages and experiences compel people to be curious and explore Jesus’ story.

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CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenu
10 months ago

CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenu

Daily Mail  

CBS have broken records for Super Bowl ad revenue after reportedly scooping an extra $60million - all thanks to the game going to overtime. The Kansas City Chiefs needed a fifth quarter to beat the San Francisco 49ers - only the second time in history the Super Bowl has gone to overtime - and that provided a huge commercial boost …

On Super Bowl broadcast, ‘He Gets Us’ ads featuring Jesus stand out for change-of-pace message
10 months, 1 week ago

On Super Bowl broadcast, ‘He Gets Us’ ads featuring Jesus stand out for change-of-pace message

Associated Press  

For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Two commercials shown Sunday night centered Jesus’ message to love your neighbors — even across ideological divides. Jesus loves gay people and Jesus loves trans people … No matter who you are, YOU are invited to explore the story of Jesus …

Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app
10 months, 1 week ago

Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Mark …

Super Bowl 2024 ads: All the best celebrity cameos on advertising’s biggest night
10 months, 1 week ago

Super Bowl 2024 ads: All the best celebrity cameos on advertising’s biggest night

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Mark Wahlberg shares his faith in Super Bowl commercial for Catholic app Hallow: 'Stay prayed up'
10 months, 1 week ago

Mark Wahlberg shares his faith in Super Bowl commercial for Catholic app Hallow: 'Stay prayed up'

Daily Mail  

Mark Wahlberg has shared his faith with countless viewers as the star of a Super Bowl ad for the Catholic app Hallow. Mark Wahlberg has shared his faith with countless viewers as the star of a Super Bowl ad for the Catholic app Hallow As Wahlberg narrates, flashes of a family praying at the dinner table, a crowd cheering at …

Super Bowl commercials: Mark Wahlberg ad for the Hallow prayer app, explained.
10 months, 1 week ago

Super Bowl commercials: Mark Wahlberg ad for the Hallow prayer app, explained.

Slate  

You may be thinking to yourself: Did Mark Wahlberg, of Transformers and the Funky Bunch, just tell me, in the middle of the biggest sporting event of the year, among commercials for Pringles and Mountain Dew Baja Blast, to pray? The ad ends with Wahlberg asking viewers to “join us in prayer this Lent.” Given that 30-second ads are running …

How much is Uber Eats paying Beckhams for the Super Bowl commercial?
10 months, 3 weeks ago

How much is Uber Eats paying Beckhams for the Super Bowl commercial?

Hindustan Times  

The Super Bowl is not only a spectacle of sports, but also of advertising. Watch the Beckhams recreate the “Be Honest” meme and poke fun at American Football in their first Super Bowl ad The couple took to Instagram to share a sneak peek of their first-ever Super Bowl commercial, in which they recreate the famous “Be Honest” meme that …

The Backstory to That Jesus Ad at the Super Bowl
1 year, 10 months ago

The Backstory to That Jesus Ad at the Super Bowl

Slate  

For many viewers of the Super Bowl, one ad amid the beer and tax-software and car commercials may be particularly surprising. “They were scared, hungry, and exhausted.” Then the ad takes a turn: “But they were far away from the atrocities taking place … in Bethlehem.” On the screen, words flash in minimalist white: “Jesus was a refugee.” That specific …

Super Bowl ads keep it light by using nostalgia and stars
1 year, 10 months ago

Super Bowl ads keep it light by using nostalgia and stars

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. This year people are over it and advertisers …

Super Bowl ads will tout Jesus ‘gets us’ to the masses
1 year, 10 months ago

Super Bowl ads will tout Jesus ‘gets us’ to the masses

Associated Press  

The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl ad campaign with a simple message: Jesus loves them. A group that includes wealthy Christian boosters is using the biggest megaphone TV marketing money can buy on Sunday to spread the word …

For Super Bowl ads this year, crypto is out, booze is in
1 year, 10 months ago

For Super Bowl ads this year, crypto is out, booze is in

Associated Press  

NEW YORK — The hottest ticket in town for advertisers is officially sold out. The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Last year’s Super Bowl was dubbed the “Crypto Bowl” because four cryptocurrency companies — FTX, Coinbase, Crypto.com and eToro …

Online betting companies are kicking off a Super Bowl ad blitz
2 years, 10 months ago

Online betting companies are kicking off a Super Bowl ad blitz

NPR  

Online betting companies are kicking off a Super Bowl ad blitz Enlarge this image toggle caption Matt Rourke/AP Matt Rourke/AP It's not just the office pool anymore. Sponsor Message "TV sportsbook advertising has grown exponentially this year and in the last couple of years overall," Adam Candee, managing editor of the trade publication Legal Sports Report, told NPR. On Thursday, …

‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words
2 years, 10 months ago

‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words

LA Times  

Sports broadcaster Al Michaels, right, attended the first Super Bowl at the Coliseum as a fan. NBC play-by-play announcer Al Michaels has called some of the greatest games in NFL history, and now with the Super Bowl in Los Angeles, he’ll finally get to work one in his hometown. Al Michaels will be the play-by-play announcer for NBC’s coverage of …

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds
3 years, 10 months ago

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds

Firstpost  

Car companies, fast food chains and delivery apps were among those clamouring to get their brands in front of the 96.4 million people who watched New York: Advertisers splurged more than half a billion dollars during the Super Bowl, smashing previous records for an event that is routinely one of the most-watched things on US television. Car companies, fast food …

Super Bowl ads aim to comfort and connect
3 years, 10 months ago

Super Bowl ads aim to comfort and connect

Associated Press  

NEW YORK — Super Bowl ads each year offer a snapshot of the American psyche. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. Logitech goes the celebrity route with an endorsement from hip hop artist …

The Super Bowl ads generating big buzz before Sunday’s big game
3 years, 10 months ago

The Super Bowl ads generating big buzz before Sunday’s big game

Al Jazeera  

Even people who don’t care for American football often look forward to Super Bowl ads. Amazon shows off a sexy new body for its Alexa assistant, actor Dan Levy apologises for eating M&M’s, and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles. Bud Light Seltzer Lemonade: Last Year’s Lemons Bud Light introduces its new …

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