WORLD OF RUGBY: Rugby in grave peril if it turns its back on free TV, there is intensifying pressure at Gloucester and Bristol, and England need to adopt a new uplifting songbook
1 year, 3 months ago

WORLD OF RUGBY: Rugby in grave peril if it turns its back on free TV, there is intensifying pressure at Gloucester and Bristol, and England need to adopt a new uplifting songbook

Daily Mail  

And England must work with the Barmy Army to adopt an uplifting songbook Rugby's future as a mass-market sport is in jeopardy if it loses its TV placings Sound the alarm: the game is in grave danger. If the Six Nations and World Cup disappear from free-to-air TV, rugby will be gone as a mass-market sport, never to return. The BBC admit they won’t be able to afford to pay top price for Six Nations broadcast rights when the current deal expires after the 2025 tournament, even in partnership with ITV — who also fear losing their control of World Cup rights. If the Six Nations disappears from free-to-air TV, rugby will be gone as a mass-market sport Alan Gilpin, the chief executive of World Rugby, has spoken of the need to strike a balance between reaching a wide audience and making big money from deals. Last week, they published an audit which laid bare the lack of Test action in the last World Cup cycle, for countries not part of the Six Nations or Rugby Championship.

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