How tech experts are tapping big data
By 2020, the world would have generated around 40 zettabytes of data, or 5,127 GB per individual, according to an estimate by researcher International Data Corp. By that year, researchers also expect about 50 billion devices and things to be connected, making the Internet of Things era a firm reality. Confluence of IoT and big data: Big Data came about not because of IoT, although, nowadays we can’t think about IoT without Big Data. IoT became real because big data already existed and it started leveraging it. Big data is an enabler, and big data has to grow for IoT to be real and the big industry players are already on to it. Cartwheel captures your click data, browse behaviour, purchase history and look at other guests, see recommendations of the website and which you have seen is the people who viewed this also viewed this, people who viewed this ultimately bought this and this needs a lot of number crunching and Big Data trying to find commonalities and patterns to show you recommendations.
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