YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more
1 month ago

YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more

Salon  

The Peabody Awards recognized YouTube in 2008, a little over three years after Chad Hurley, Steve Chen, and Jawed Karim launched it on Feb. 14, 2005. I remember this because I was on the board that debated whether it was too early to award a website that, as former NBC anchor Brian Williams put it at that year’s Peabody ceremony, “changed the very meaning of electronic communication.” At that time, YouTube’s boast that 15 hours of video were uploaded to the site every minute was staggering, along with the hundreds of millions of views it drew from around the world. Long before Instagram and TikTok injected jet fuel into influencer culture, YouTube democratized screen-based entertainment and opened the star-making pipeline to the world. Bo Burnham, Lilly Singh, “Adam Ruins Everything,” "Hot Ones," “Broad City” and “Letterkenny” are but a handful of the many performers and series that built their fandoms on YouTube – along with the recently concluded “Cobra Kai,” the crown jewel of YouTube Red, the platform’s short-lived foray into original scripted productions. "Comparing YouTube to talk radio is also a useful reminder of how potent a medium can become while still appearing marginal to those who don’t care for it or know much about it," Herrman added.

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History of this topic

For many viewers, YouTube is TV now. What that means for Hollywood
1 month ago

For many viewers, YouTube is TV now. What that means for Hollywood

LA Times  

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube. Streaming hours on YouTube, including the YouTube TV live television service, increased 27% in 2024, making it “by far the largest contributor to overall streaming growth” in the U.S., according …

A quiz on YouTube on the occasion of its 20th anniversary on February 14
1 month, 1 week ago

A quiz on YouTube on the occasion of its 20th anniversary on February 14

The Hindu  

Daily Quiz | On YouTube Copy link Email Facebook Twitter Telegram LinkedIn WhatsApp Reddit YOUR SCORE 0 /9 RETAKE THE QUIZ 1 / 9 | Name the three individuals who founded YouTube as an online video-sharing platform in 2005. YES NO Answer : Chad Hurley, Steve Chen, and Jawed Karim SHOW ANSWER 2 / 9 | Which tech giant acquired …

YouTube adds new channel pages on its TV app for creators
1 year, 1 month ago

YouTube adds new channel pages on its TV app for creators

India TV News  

YouTube, a Google-owned platform for video streaming has unveiled a new look for creators' channels on its TV app, intending to improve the user experience and make content more accessible on the big screen. YouTube said that in its video announcing changes to creators' pages, the update focuses on offering a more immersive layout and easier access to Subscribe. The …

YouTube paid over $70 billion to creators in last three years: CEO Neal Mohan
1 year, 1 month ago

YouTube paid over $70 billion to creators in last three years: CEO Neal Mohan

The Hindu  

More than three million channels are in the YouTube Partner Program, which provides ways to earn money on YouTube, as the company paid over $70 billion to creators, artists, and media companies over the last three years, wrote Neal Mohan, CEO of YouTube, in a blog post on Tuesday. “With generative AI coming in, YouTube will develop new ways of …

YouTube's Music and Premium services reach 100 million users
1 year, 1 month ago

YouTube's Music and Premium services reach 100 million users

India TV News  

YouTube's Music and Premium services reach 100 million users YouTube has achieved a significant global following and gained recognition in the music industry by enhancing user experience. YouTube Music and Premium Achieves 100 Million Subscribers: YouTube, owned by Google, has reached a significant milestone with over 100 million subscribers for its Music and Premium services globally, as of January this …

YouTube reports over 1.7 billion views on AI-related videos and launches music AI incubator
1 year, 7 months ago

YouTube reports over 1.7 billion views on AI-related videos and launches music AI incubator

India TV News  

YouTube reports over 1.7 billion views on AI-related videos and launches music AI incubator YouTube's incubator program seeks to collaborate with innovative minds in the music industry, such as artists, songwriters, and producers, from various genres and cultures. The company shared that videos related to AI tools have garnered 1.7 billion views this year alone. In a recent blog post, …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 7 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

'Subscribe to My YouTube': Bengaluru Juice Vendor's Side Gig is Proof of 'Peak Creator Economy'
2 years ago

'Subscribe to My YouTube': Bengaluru Juice Vendor's Side Gig is Proof of 'Peak Creator Economy'

News 18  

The rise of content creation has created numerous job opportunities and allowed individuals to showcase their talent and skills on a smaller scale. This is peak creator economy and ofc @peakbengaluru pic.twitter.com/ZnhiwVRnIn — Keshav Lohia March 18, 2023 The motivating story of the juice seller fascinated many internet users with one praising the vendor’s way of merchandising and stating, “The …

YouTube Neal Mohan Promises More Ways To Help Creators Make Money In First Letter Since Becoming CEO
2 years ago

YouTube Neal Mohan Promises More Ways To Help Creators Make Money In First Letter Since Becoming CEO

ABP News  

Neal Mohan, who became the CEO of YouTube last month, penned his first letter for users and creators since assuming office. Lauding the efforts by creators in driving traffic on the platform, Mohan promised to offer more ways for them to make money on YouTube, along with outlining the path ahead for the Google-owned streaming platform. Creator feedback is a …

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai
2 years, 1 month ago

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai

News 18  

YouTube Shorts, Google’s answer to TikTok, is now averaging over 50 billion daily views, up from 30 billion that was last reported, Alphabet and Google CEO Sundar Pichai has announced. Together with our YouTube Primetime channel subscriptions and YouTube TV, we have good momentum here,” Pichai said during the analysts’ call late on Thursday. In December, the National Football League …

How much money do influencer make? Erika Kullberg reveals how much she earns from TikTok, YouTube, Facebook and Instagram
2 years, 5 months ago

How much money do influencer make? Erika Kullberg reveals how much she earns from TikTok, YouTube, Facebook and Instagram

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

YouTube: India's go-to place for news and entertainment
2 years, 5 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

YouTube expands monetisation plans to Shorts video creators
2 years, 5 months ago

YouTube expands monetisation plans to Shorts video creators

The Hindu  

Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program, to allow more creators to earn revenue through Shorts videos. “From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said. “Creators can now buy affordable, …

Everyone wants to be an influencer but it’s not all easy money
3 years ago

Everyone wants to be an influencer but it’s not all easy money

Live Mint  

Influencer economy reports are usually light on hard data given the notoriously opaque ecosystem. The figures, compiled by global advisory firm Oxford Economics, include the “direct, indirect, induced and catalytic impact” of YouTube’s creative ecosystem on the Indian economy. This means the final amount, ₹6,800 crore, includes the revenue creators made directly from YouTube, the money spent in the actual …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
3 years ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

YouTube scales back original programming
3 years, 2 months ago

YouTube scales back original programming

LA Times  

Susanne Daniels, YouTube’s global head of originals, inside the YouTube sound stage at the Spruce Goose Hangar in Los Angeles in 2019. YouTube, long known for its user-generated videos, began paying for Hollywood productions and launched shows including “Cobra Kai,” a spinoff of 1984’s hit movie “The Karate Kid;” and series that highlighted the video giant’s stars like Liza Koshy …

YouTube puts $100 million into creator fund to rival TikTok
3 years, 10 months ago

YouTube puts $100 million into creator fund to rival TikTok

LA Times  

The YouTube app icon on an iPad. YouTube aims to keep pace with TikTok and Snap by paying creators to make content, even if they’re not part of its advertising program. YouTube said it’s starting a $100-million fund for creators of video Shorts, the company’s feature that rivals TikTok. The fund for Shorts creators is the latest entry in a …

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change
4 years, 2 months ago

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change

LA Times  

When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. “There was more trust that needed to be built,” said Merryman, YouTube’s vice president of content partnerships. bringing the creativity of an executive who understands what it is we’re trying to create.” Partnerships …

YouTube to push more ads as video streaming increases amid COVID-19 lockdown
4 years, 10 months ago

YouTube to push more ads as video streaming increases amid COVID-19 lockdown

India TV News  

There's been an 800 per cent increase globally in the number of people watching ad-supported and purchased movies on the Google-owned YouTube, with 125 per cent jump in TV shows and 250 per cent growth in live content. While overall watch time has jumped 80 per cent in social distancing times, YouTube is seeing different user behaviour when people engage …

T-Series replaces PewDiePie as world's most popular YouTube channel, but only for eight minutes
6 years ago

T-Series replaces PewDiePie as world's most popular YouTube channel, but only for eight minutes

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The world's most popular YouTube channel has changed hands for the first time …

PewDiePie enlists Elon Musk to host Meme Review in last ditch effort to beat T-Series
6 years, 1 month ago

PewDiePie enlists Elon Musk to host Meme Review in last ditch effort to beat T-Series

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The battle between PewDiePie and T-Series to be the world's most popular YouTube …

PewDiePie passes 80 million YouTube subscribers amid T-Series battle
6 years, 2 months ago

PewDiePie passes 80 million YouTube subscribers amid T-Series battle

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Swedish YouTube star PewDiePie has become the first channel to pass 80 million …

How brands are tapping YouTube influencers to push sales
6 years, 4 months ago

How brands are tapping YouTube influencers to push sales

Live Mint  

New Delhi: It’s hard to miss try-on clothing hauls, product reviews or new make-up look videos on YouTube, where a bunch of young content creators have created a huge fan base. The video is a paid collaboration with the brand’s owner, Reckitt Benckiser Ltd. Sejal Kumar is a Delhi-based YouTube influencer with 883,000 subscribers. As an increasing number of millennials …

PewDiePie vs T-Series: Fans hire billboards in desperate bid to keep channel most popular on YouTube
6 years, 4 months ago

PewDiePie vs T-Series: Fans hire billboards in desperate bid to keep channel most popular on YouTube

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. "I bought a bunch of billboards, went on TV, did radio ads, bought bathroom ads and much …

PewDiePie vs T-Series: The most popular channel on YouTube is about to switch
6 years, 4 months ago

PewDiePie vs T-Series: The most popular channel on YouTube is about to switch

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The title for the world's most popular YouTube channel is about to change …

YouTube to invest $20 million in educational content as part of the Learning Fund
6 years, 5 months ago

YouTube to invest $20 million in educational content as part of the Learning Fund

Firstpost  

YouTube said it plans to expand YouTube EduCon to Europe and Asia, starting with India in December and the UK in February 2019. Google-owned YouTube has announced an investment of $20 million in educational content and creators to expand its initiative to support people across the world in sharing knowledge and pursuing learning on the platform. YouTube said on Monday …

YouTube to invest in educational content, creators
6 years, 5 months ago

YouTube to invest in educational content, creators

India TV News  

Google-owned YouTube has announced an investment of $20 million in educational content and creators to expand its initiative to support people across the world in sharing knowledge and pursuing learning on the platform. YouTube said on Monday that it was creating a new Learning Fund programme to support creators who make some of the best learning content on YouTube, the …

The Challenge of Making YouTube a Better Place
55 years, 2 months ago

The Challenge of Making YouTube a Better Place

Wired  

Susan Wojcicki has a difficult job. But the company she helms is very different than the YouTube that launched in 2005, when the mission was “Broadcast Yourself.” In recent years, and particularly since the 2016 election in the US, the service has found itself teeming with trolls and bad information. “It’s really valuable, but we have to marry that with …

YouTube streams 180 million hours of content to televisions every day
6 years, 8 months ago

YouTube streams 180 million hours of content to televisions every day

Firstpost  

Every day, over 60 million users click into or engage with YouTube Community posts. Over 1.9 billion users are logging into Google-owned YouTube each month and on average, users now watch over 180 million hours of YouTube on TV screens every day, YouTube CEO Susan Wojcicki has said. With the increasing penetration of smartphones, data becoming affordable and ever-growing availability …

YouTube to invest $25mn in countering fake news
6 years, 8 months ago

YouTube to invest $25mn in countering fake news

India TV News  

Video sharing platform YouTube has announced that it will invest $25 million to fight against fake news, especially for the urgent coverage of breaking news. YouTube, which is owned by Google, said on Monday that this investment will be part of the Google News Initiative, first introduced in March by the tech giant to help the media and to deal …

YouTube has 1.8 billion monthly views from registered users, which is a clear indicator of our toxic dependence on social media
6 years, 10 months ago

YouTube has 1.8 billion monthly views from registered users, which is a clear indicator of our toxic dependence on social media

Firstpost  

It is strange how even though problems with social media channels such as YouTube and Facebook are many, our toxic dependence on them remains ever strong. Google-owned YouTube ’s CEO Susan Wojcicki announced that the video platform has 1.8 billion registered users viewing the channel every month. According to The Verge major milestones for YouTube were when it struck 41 …

WHAT HAS YOUTUBE DONE TO IMPROVE ITS MODERATION?
6 years, 11 months ago

WHAT HAS YOUTUBE DONE TO IMPROVE ITS MODERATION?

Daily Mail  

YouTube announced in December 2017 it would hire 10,000 extra human moderators people to monitor videos amid concerns too much offensive content was making it onto the site. ‘We will use our cutting-edge machine learning more widely to allow us to quickly remove content that violates our guidelines.’ Earlier this year, YouTube's parent company Google has announced that from February …

YouTube changed its ad rules to appease advertisers. YouTubers say they’re the ones paying for it
7 years, 1 month ago

YouTube changed its ad rules to appease advertisers. YouTubers say they’re the ones paying for it

LA Times  

YouTube is at a crossroads. It progressed to outrage about disturbing videos disguised as children’s content, and culminated on New Year’s Eve when YouTube star Logan Paul posted a video of himself discovering a dead body in Japan’s “suicide forest.” YouTube booted Paul from its premium Some video producers say they’re losing money due to the mistakes of stars like …

Youtube tightens rules for creators to make advertising money
7 years, 2 months ago

Youtube tightens rules for creators to make advertising money

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Google is making the biggest changes to the advertising rules on YouTube since …

YouTube to hire 10,000 people to monitor and control violent content, as well as disturbing videos targeting children
7 years, 3 months ago

YouTube to hire 10,000 people to monitor and control violent content, as well as disturbing videos targeting children

Firstpost  

YouTube along with Facebook, Google and Twitter have come under scrutiny over the availability of terrorist material and propaganda on their platforms. YouTube will hire 10,000 people to monitor and control violent extremism on the popular video streaming platform, along with curbing content that endangers children. In an interview to The Daily Telegraph, Susan Wojcicki, Chief Executive of the Google-owned …

YouTube introduces its first pop-up YouTube Space for independent creators in Hyderabad
7 years, 5 months ago

YouTube introduces its first pop-up YouTube Space for independent creators in Hyderabad

Firstpost  

According to David Macdonald, Head of YouTube Spaces Asia Pacific, the amount of content uploaded to YouTube in India has grown by 95 percent. Built around the “Learn,” “Connect” and “Create” model of permanent YouTube Spaces, the pop-up format is an investment focused on the development and growth of content creators across the country, Lance Podell, Global head of YouTube …

Google’s YouTube losing major advertisers upset with videos
8 years ago

Google’s YouTube losing major advertisers upset with videos

Associated Press  

SAN FRANCISCO — AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google’s YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. As part of Google’s solution to the problem, Schindler promised to hire “significant numbers” of employees to review YouTube videos and flag them as inappropriate for …

Going Viral: New industry monetises YouTube stardom
8 years, 10 months ago

Going Viral: New industry monetises YouTube stardom

ABC  

When Kye Parry uploaded a video on YouTube of his nearly two-year-old son dancing to heavy metal, he didn't think it would go further than a few views from friends and family. Cheat sheet to what goes viral Kids being super cute — add in a puppy and you have a winner Animals who think they are people Pranks and …

YouTube's ambitious 'YouTube Space' enters Mumbai in collaboration with Whistling Woods International
9 years, 3 months ago

YouTube's ambitious 'YouTube Space' enters Mumbai in collaboration with Whistling Woods International

Firstpost  

Mumbai, the hub of movie making in India will now also be the base for the new talent pool of Video creators via the Youtube space. Youtube in collaboration with Whistling Woods International, has opened its 8th Youtube Space in Mumbai’s Film City. YouTube in collaboration with Whistling Woods International, has opened its 8th Youtube Space in Mumbai’s Film City. …

YouTube's new growth strategy: Mobile, mobile, mobile
9 years, 8 months ago

YouTube's new growth strategy: Mobile, mobile, mobile

Firstpost  

Google-owned YouTube is seeing accelerating growth despite competition from Facebook and others in video, YouTube chief executive Susan Wojcicki said Monday. Wojcicki said she is pleased with the growth in people watching videos on the service, and that YouTube still stands apart even though Facebook claims to have more video views. “Our watch time year on year is growing over …

10 years of YouTube
9 years, 11 months ago

10 years of YouTube

Live Mint  

YouTube turned 10 in February. But the journey really began 10 years ago—on 23 April 2005, when one of the co-founders—Jawed Karim, uploaded the first ever video on the video-sharing website. The video, titled “Me at the zoo” shows Karim at the San Diego zoo, in front of an elephant enclosure, describing the elephants’ “really, really, really long trunks”. There …

Drowning in a cacophony of content as YouTube turns 10
9 years, 11 months ago

Drowning in a cacophony of content as YouTube turns 10

Al Jazeera  

Revolutionary video-sharing site marks a decade of life, but some question whether it has bettered humanity. Hours later, graphic footage was uploaded to the video-sharing website YouTube and Soltan rapidly became a cause célèbre of the Green Movement and Iran’s worst unrest since the 1979 Islamic Revolution. Many smartphone users were tracked, tortured and imprisoned by a repressive regime that …

YouTube sees money in gaming-video eyeballs
10 years, 11 months ago

YouTube sees money in gaming-video eyeballs

Firstpost  

To imagine how YouTube might one day become a money-spinner for content producers, consider the power of the irreverent video gamer and online star PewDiePie over his young, free-spending audience. “It’s incredible that YouTube personalities are coming up … and I think it can only grow.” PewDiePie’s uncanny trendsetting talent highlights the potential that content related to video games holds …

YouTube starts paid subscription service
11 years, 10 months ago

YouTube starts paid subscription service

Firstpost  

Google’s YouTube video service is dipping its toe into pay television by starting on Thursday a subscription service with 30 content creators… Google’s YouTube video service is dipping its toe into pay television by starting on Thursday a subscription service with 30 content creators, including children’s programmers Sesame Street and Muppet creator The Jim Henson Co, and the Ultimate Fighting …

YouTube now serves a billion users every month
12 years ago

YouTube now serves a billion users every month

Firstpost  

A proud Google has announced that YouTube, in a record-smashing feat, is now serving one billion viewers every month. Considering the video hosting website is A proud Google has announced that YouTube, in a record-smashing feat, is now serving one billion viewers every month. Tens of thousands of partners have created channels that have found and built businesses for passionate, …

YouTube now serving videos to 1 billion people
12 years ago

YouTube now serving videos to 1 billion people

Associated Press  

LOS ANGELES — YouTube says more than 1 billion people are now visiting its online video site each month to watch everything from zany clips of cute kittens to sobering scenes of social unrest around the world. YouTube crossed the 1 billion threshold five months after Facebook Inc. said its online social network had reached that figure for the first …

YouTube alienates amateur users by courting pros
12 years, 5 months ago

YouTube alienates amateur users by courting pros

Firstpost  

After struggling for years, in late 2010, Driving Sports TV, a scrappy, two-person video production outfit led by Ryan Douthit, finally began supporting itself with advertising income from YouTube. “I believed their whole pitch, that anybody with talent and drive could make a living out of YouTube.” A year ago this month, YouTube embarked on an initiative to invest hundreds …

YouTube Network Plays Well With Latino Audiences
12 years, 8 months ago

YouTube Network Plays Well With Latino Audiences

NPR  

YouTube Network Plays Well With Latino Audiences Whenever 29-year-old Trina Hernandez and her family have questions, they all turn to the same place. Sponsor Message "I'm not a very good cook, and Mitu has really great short videos — like 2-minute videos — where they quickly show you how it's done," she says. Meeting Demand That desire for content with …

YouTube: A mating ground for media and citizen journalists
12 years, 8 months ago

YouTube: A mating ground for media and citizen journalists

Firstpost  

A new study has found that YouTube is emerging as a major platform for news, one to which viewers increasingly turn for eyewitness videos in times of major events and natural disasters. The Pew Research Center’s Project for Excellence in Journalism on Monday released their examination of 15 months of the most popular news videos on the site. It found …

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