TCM adds spice to modern diets for young consumers
China DailyVarious kinds of TCM cuisine models attract visitors at the first Guangxi TCM Industry Exchange Conference in Nanning, capital of the Guangxi Zhuang autonomous region on July 23, 2023. Kathy Jiang, a partner expert of global consultancy Roland Berger, said young consumers are increasingly drawn to TCM cuisine due to a heightened health consciousness, cultural pride and its compatibility with modern lifestyles. "By addressing common lifestyle issues like irregular eating habits and stress, TCM cuisine offers a balanced approach that appeals to young people seeking harmony in their fast-paced lives." She said the effectiveness of TCM cuisine can vary based on individual health conditions and needs, making it crucial for consumers to approach it in an informed way.
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TCM adds spice to modern diets for young consumers
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