Taylor Swift and the strange power of ‘Swiftonomics’

When Chris Galvin was searching for Taylor Swift tickets for his 13-year-old daughter, Lily, last summer, the best he could find was a pair for $2,000 plus a spot in a parking lot 10 minutes’ walk from the concert for nearly $500. “I’ve been blown away by how many young music fans are finding us on TikTok and will write to us and say they started collecting because of Taylor Swift. “I appreciate that Taylor Swift’s brand of feminism is one in which being a smart, empowered and successful woman means you don’t have to have all sharp edges,” she says. But that’s valid.” Kelleher notes that Swift’s take on storytelling helps her bond with her friends, who like to discuss the intricacies of her lyrics and music: “Particularly this year with the Eras Tour and the re-releases, Taylor’s music has strengthened my relationships with so many friends who also love her music – even if it’s just by giving us more reasons to text one another and share reactions to new songs.” Just as the US dates that Swift performed in 2023 did, her international concerts in the new year are expected to roll in another billion dollars and draw fans of all ages, with plenty of enthusiasm for and money to spend on trips and outings to see the entertainer. “Going to Taylor Swift’s concert was amazing!” says Lily Galvin, the California teen whose favourite songs are Betty from Folklore and Is It Over Now?