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Google follows Apple, restricts apps from tracking users
After Apple, Google is now restricting apps to track users for personalised ads. Android apps will now find it tough to track users as Google will remove advertising ID, for users who have opted out of receiving personalised ads. It gives users better controls and enables them to reset their identifier or opt out of personalised ads within Google Play apps. All updates and new apps uploaded to Google Play will be required to use the advertising ID in place of any other device identifiers for any advertising purposes. Apps targeting Android 12 will also need to declare a Google Play services normal permission in the manifest file, the search giant said.


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