McDonald’s unveils major change to its most iconic burger
1 year, 8 months ago

McDonald’s unveils major change to its most iconic burger

The Independent  

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. McDonald’s has already begun to roll out the new menu items in several west coast cities, including Los Angeles, San Francisco, Sacramento, Seattle, Portland, Denver, Las Vegas, Salt Lake City, and Tucson. The change was first introduced in international markets like Australia, Canada and Belgium, where McDonald’s said the new recipe received “rave reviews.” “We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever,” said Schafer. In 2021, McDonald’s launched its Crispy Chicken Sandwich – along with a Spicy Chicken Sandwich option and a Deluxe Chicken Sandwich – amidst a fierce chicken sandwich war waged between Popeyes and Chick-fil-A. Earlier this year, McDonald’s rebranded the chicken sandwich by giving it a new name, the McCrispy, and launched three additional chicken sandwich items in commemoration: the Bacon Ranch McCrispy and the Bacon Ranch Deluxe McCrispy.

History of this topic

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4 years, 8 months ago
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