Sports sponsorship sees Hisense rise to second in global TV shipments
6 months, 1 week ago

Sports sponsorship sees Hisense rise to second in global TV shipments

China Daily  

This year, home appliance maker Hisense appeared for the third time at the UEFA European Championship, marking its fifth sponsorship of a top football event. Since 2008, Hisense has been trying to sponsor events such as the Australian Open, using sports as a medium to engage with foreign consumers and explore the effects of localized event marketing on brand building. Hisense's choice of sports marketing is rooted in a steadfast commitment to building a global independent brand. According to a market research organization, Hisense's commitment to technological innovation, overseas expansion of proprietary brands and sports marketing has been driving its global market growth in recent years. Hisense's top-tier global sports event marketing is backed with its strong products and technologies.

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History of this topic

Hisense Ups R&D Efforts for Global Edge, Setting Global Goals for the Future
1 month, 3 weeks ago

Hisense Ups R&D Efforts for Global Edge, Setting Global Goals for the Future

China Daily  

Hisense is stepping up its R&D efforts and expanding its global presence to become a world-class enterprise and global brand. The company has set up industrial clusters covering smart life, smart energy, semiconductors, automotive electronics, network information, finance, trade, real estate and healthcare. Hisense is accelerating its manufacturing footprint globally, with a focus on African countries, and is increasing localized …

Hisense ups R&D efforts for global edge
1 month, 3 weeks ago

Hisense ups R&D efforts for global edge

China Daily  

Chinese home appliance maker Hisense Group is ramping up efforts to achieve breakthroughs in fundamental technologies and expand its presence in overseas markets, with the aim of building a world-class enterprise and global brand. Jia Shaoqian, chairman of Hisense, said over the past five years, the company has made significant progress in artificial intelligence-powered chips that are used to improve …

Euro 2024 sponsorship deals drive Chinese brands deeper into Europe
5 months, 4 weeks ago

Euro 2024 sponsorship deals drive Chinese brands deeper into Europe

China Daily  

Nico Williams of Spain takes a selfie with his Vivo Player of the Match trophy after the Euro 2024 group stage match between Spain and Italy on June 20 in Gelsenkirchen, Germany. The company has set up six research and development centers and five major manufacturing bases, with sales revenue on the continent rising 19.5 percent year-on-year to 3.8 billion …

Hisense expands global market
1 year, 2 months ago

Hisense expands global market

China Daily  

Chinese home appliance giant Hisense Group. Hisense's global expansion under the Belt and Road Initiative is noteworthy as the company's overseas operations, including agents, can be found in 126 out of the 152 BRI countries. Established in 2012, Hisense Dubai is today one of the fastest-growing home appliance brands in the UAE, where it has increased its brand equity by …

Hisense TV global shipments market share rises to 13.94%
1 year, 4 months ago

Hisense TV global shipments market share rises to 13.94%

China Daily  

The UX, an 85-inch 4k mini-LED QLED TV that is powered by Hisense ULED X platform. The Global TV brand shipment Monthly Data Report recently released by AVC Revo, a market research agency, shows that global TV shipments totaled 89.19 million units, down 1.7 percent year-on-year, in the first half of 2023. Hisense TV shipments continued to grow at a …

Hisense expands global presence by sports marketing
2 years, 1 month ago

Hisense expands global presence by sports marketing

China Daily  

Chinese home appliance giant Hisense Group Chinese home appliance company Hisense Group has been promoting sports marketing as part of its efforts to expand its global footprint and enhance its brand and influence. Since 2016, Hisense has The company's marketing attempts in different overseas markets as well as its sponsorship of major sports events demonstrate Hisense's firm belief in building …

Hisense soars in British market
2 years, 9 months ago

Hisense soars in British market

China Daily  

Chinese electronics giant Hisense Group has been included in the list of the United Kingdom's 30 fastest growing Chinese companies, which was recently released by China Chamber of Commerce UK and Grant Thornton LLP. Hisense has gained considerable market performance and is becoming a well-known brand among British consumers, said Huang Peng, general manager of Hisense UK, adding that in …

Hisense named sponsor of FIFA World Cup Qatar 2022
3 years, 2 months ago

Hisense named sponsor of FIFA World Cup Qatar 2022

China Daily  

Hisense, a Qingdao-based home appliance giant, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup Qatar 2022, according to the company's official website. "It gives me great pleasure to welcome Hisense on board as an official sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected …

Hisense gains firm foothold in Japan
3 years, 4 months ago

Hisense gains firm foothold in Japan

China Daily  

Li Wenli, general manager of Hisense Japan, shared the company's experiences gaining a foothold in the competitive Japanese market and winning recognition among consumers during a recent interview. Li said that the vice president of Hisense's Japan branch was the first Japanese employee to join the company at the very beginning of its establishment, and has worked there for 11 …

Hisense becomes global sponsor of Paris Saint-Germain
4 years, 4 months ago

Hisense becomes global sponsor of Paris Saint-Germain

China Daily  

Globally renowned football club Paris Saint-Germain announced on Aug 10 that Hisense, a Chinese consumer electronics and home appliances giant, became their latest global sponsor in a multi-year partnership. According to the cooperation agreement, Hisense will provide better home viewing experiences for Paris Saint-Germain fans with its breakthrough technology. Hisense has "We are excited to team up with Paris Saint-Germain, …

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