Small businesses plan events, start marketing earlier to deal with shorter holiday shopping season
1 month ago

Small businesses plan events, start marketing earlier to deal with shorter holiday shopping season

Associated Press  

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. AP AUDIO: Small businesses plan events, start marketing earlier to deal with shorter holiday shopping season AP correspondent Mae Anderson reports on Small Business Monitor-Shopping Season. Roberta Perry, owner of ScrubzBody Skin Care Products shop in Farmingdale, N.Y., said she started offering a “Buy One, Get One Free” promotion a week early — the Friday before the Black Friday holiday shopping weekend. “It also gives us a week before the true holiday season begins to send out the orders and get set for the next few weeks.” On Black Friday and Small Business Saturday, she offered a free gift with purchase and then for the rest of the holiday season is offering free gift wrapping and cards.

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Small businesses are hurting at the worst possible time
1 month, 3 weeks ago

Small businesses are hurting at the worst possible time

CNN  

Washington CNN — Enjou Chocolat, a small business in Morristown, New Jersey, is still feeling the pain of inflation these days — from soaring cocoa prices to increased labor expenses. Like everyday consumers, small businesses have also felt inflation’s wrath over the years — and they remain angry about it, according to monthly surveys from the National Federation of Independent …

Small businesses can capitalize on Small Business Saturday with some planning
1 month, 4 weeks ago

Small businesses can capitalize on Small Business Saturday with some planning

Associated Press  

NEW YORK — Small Business Saturday — the Saturday after Thanksgiving — is coming up. American Express introduced a marketing promotion called “Small Business Saturday” 15 years ago. It has been co- So how can small businesses capitalize on the Saturday — and the rest of the weekend? Many communities offer a map of local retailers for customers on Small …

Small businesses brace for cautious holiday shoppers
2 years, 2 months ago

Small businesses brace for cautious holiday shoppers

Associated Press  

NEW YORK — Small businesses are stocking the shelves early this holiday season and waiting to see how many gifts inflation-weary shoppers feel like giving. AlixPartners, the global consulting firm, forecasts that holiday sales will rise between 4% to 7%, far below last year’s growth of 16%. To prepare, owners say they’re ordering inventory earlier to avoid the supply-chain snags …

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