Make a colourful statement in 2023

There’s still a month before we step into 2023, but our homes can do that before the clock strikes the witching hour on December 31. Pantone’s choice: Viva Magenta Described as “a nuanced crimson tone” that balances warm and cool, Viva Magenta is “an unconventional shade for an unconventional time”, Pantone said in a statement. Sue Wadden, director of colour marketing at the American paint and coating manufacturer, has said they wanted the 2023 Colour of the Year to reflect what “we’ve been seeing in terms of neutrals warming up”. At the announcement, Jodi Allen, global chief marketing officer at the American company, said: “In addition to inspiring renewal, positivity, and a sense of calm, Blank Canvas always makes a design-forward statement, whether you’re a homeowner working on a DIY living space or a professional painter seeking your go-to white to use on countless projects for years to come.” According to Erika Woelfel, vice president of colour and creative services at Behr, Blank Canvas offers a clean and inviting blank slate that allows individuality and creativity to flow freely. Mitsu Dhawan, Dulux’s brand manager, said: “As opposed to softer neutrals that have been popular in recent years, the new nature-inspired tones are bolder and more expressive, reflecting an optimistic mood as we emerge ready for the next normal.” Interestingly, colour experts at American pain maker Glidden also named the moody Vining Ivy their pick for Colour of the Year 2023.