McDonald’s to ‘rethink’ menu after sales fall for first time in four years
The IndependentGet the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Beginning last year we warned of a more discriminating consumer, particularly among lower-income households — and as this year progressed, those pressures have deepened and broadened,” said McDonald’s CEO Chris Kempczinski on a conference call with investors. “Consumers still recognise us as the value leader versus our key competitors, but it’s clear that our value leadership gap has recently shrunk,” Mr Kempczinski said in a statement on the latest figures. “We are working to fix that with pace.” open image in gallery McDonald’s may be bringing back fan-favourite meal deals for good amid low sales But the CEO admits that sales are likely to remain low over the next few quarters. In January, Mr Kempczinski had also complained of a “meaningful business impact” caused by the Israel-Gaza conflict as many customers decided to boycott McDonald’s restaurants over their perceived support for Isreal.