Running Up That Hill: How Stranger Things and TikTok pushed Kate Bush’s 1985 pop classic back to the top of the charts

Kate Bush's 1985 song has been used in over 500,000 short videos in just over a week Netflix’s nostalgia-laden thriller Stranger Things returned last month and with it came the revival of another classic from the 1980s, Running Up That Hill by Kate Bush. In a post shared to her website over the weekend, Kate Bush showered praise on the show and Netflix: You might’ve heard that the first part of the fantastic, gripping new series of Stranger Things has recently been released on Netflix… It features the song, ‘Running Up That Hill’ which is being given a whole new lease of life by the young fans who love the show – I love it too! A 30-second version of the Stranger Things clip has been posted and reposted on TikTok, gaining millions of views in just over a week, and Kate Bush’s song has been used in over 500,000 short videos. Loading Others engage less with Stranger Things and more with Kate Bush, in videos depicting connecting with parents over a shared love, recommending more of Bush’s music, and sharing joy that a new generation of audiences might be discovering the influential artist for the first time.