Boiling Point: Next year, Honda’s Rose Parade float should be electric
LA TimesAn acrobat flies high over a trampoline during the 2025 Rose Parade, with the Honda float in the background. Although the Japanese automaker has a strong track record on gas-electric hybrids and fuel efficiency, the company’s Prologue SUV and its coming-soon Acura ZDX SUV — the two cars featured in the Rose Parade — are currently its only battery-electric offerings in the U.S. My view of Honda’s “Electrified Dreams” Rose Parade float. As Southern California News Group’s Steve Scauzillo writes, Honda’s Rose Parade float was not itself electric. A company spokesperson said at the time, “You’ve got to start somewhere, right?” Alas, instead of spending the last 15 years investing in clean cars and designing a parade float that doesn’t spew deadly air pollution, Honda focused on fuel efficiency and hybrids, while making itself out to be a visionary clean transportation company. And even though Honda seemingly hasn’t cracked the code on an electric float, one Rose Parade sponsor figured it out.
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