Hainan film festival rolls out 'blue carpet'
China DailyShen Xiaoming, Party chief of Hainan, addresses the audience at the gala. These films cover several categories, including Gala, World Cinema, Asian Spectrum, China Vista, Reality Matters, Possibilities, Spotlight and Cinema Regained, and nearly 100 will have their world, Asia or China premiere, according to festival organizers. To focus on global filmmaking newcomers, the third HIIFF introduced the H!Future New Talent Awards in 2020, seeking to motivate new creators and deliver vibrant and diversified offerings to the film industry. The festival also continues to enhance its own role in promoting film industry development with its H!ActionProject Market, dedicated to coordinating industrial resources supporting filmmakers, promoting mutual cooperation and providing incubation, financing and other services for different stages of film projects. This year the H!Market, a permanent part of the HIIFF launched in 2019, will feature selected screenings, premieres, the International Best Shooting Scenic Spot Promotion Conference and an Online Film Week.