How Netflix’s stumbles are causing rivals to rethink the streaming business
LA TimesThe recent revelation that streaming behemoth Netflix lost subscribers for the first time in more than 10 years stunned Wall Street, spurring a massive sell-off of the company’s stock. “What we’re seeing right now is kind of a turning point for all the platforms to realize that just continuing to try to go get new customers by spending a lot of money on original content is eventually going to run out of steam,” said Kevin Westcott, a vice chair and U.S. technology, media and telecom leader at Deloitte. “We’re committed to meeting customers where they are and delivering content in the way they want to watch,” Jennifer Salke, head of Amazon Studios, said at Amazon’s recent presentation to advertisers in New York. “One company can’t take on all of the cost of these shows.” While binge-watching remains a national pastime, companies are “People talk about it in their social media or with their friends and build momentum,” Westcott said, adding it could grow the show’s audience and keep people engaged longer.