Google said to be in talks to join open e-commerce network ONDC
The HinduAlphabet Inc.'s Google is in talks with the Indian government to integrate its shopping services with the country's open e-commerce network ONDC, two sources familiar with the matter told Reuters. "We remain committed to focus on the enablement of small and medium businesses to leverage digital for deeper discovery and payments capabilities with Google Pay," the spokesperson said, referring to its payments service. "The logic would be that the highest sellers/best rated sellers will probably get displayed first, which means it will not be a level-playing field," said Mahesh Narayanan, a former head of Google's mobile ads business in India. Caesar Sengupta, the chief executive of financial technology startup Arbo Works who played a critical role in establishing Google Pay in India, said he sees big potential with ONDC.