Google’s Q4 ad sales soar again, parent plans to split stock
SAN RAMON, Calif. — Google’s digital advertising empire turned in another strong performance during the holiday shopping season, propelling a 36% increase in its corporate parent’s profit during the final three months of 2021. In last year’s October-December period, Google raked in $61.2 billion in ad sales, a 33% increase from the same period in the previous year. Lowering the per-share price of Alphabet’s stock could set the stage for the company to be added to the bellwether Dow Jones Industrial Average after the split is completed, predicted CFRA Research analyst Angelo Zino. Last year’s ad sales of $209.5 billion represented a 55% increase from the $134.8 billion posted in 2019 -- the last full year before the pandemic changed everything.
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