How UPI Has Become A Strong Revenue Source For Fintech Pioneer Paytm
The QuintIn the Indian financial ecosystem, Paytm became a trendsetter when it launched its mobile wallet and QR payments almost a decade ago. During the recent earnings call, Paytm Founder and CEO Vijay Shekhar Sharma highlighted that Paytm's focus on merchant payments instead of consumer led UPI payment has created a scalable UPI revenue model in subscription. Sharma also mentioned that Paytm’s revenue from merchant business in the payments industry is particularly higher than every other peer company. Paytm’s core payments business is growing rapidly with its two key margin drivers – payment processing and subscription revenues. The company continues to strengthen its market leadership in offline devices with the number of merchants paying subscriptions for payment devices like Paytm Soundbox and POS reaching 6.1 million at the end of January, an increase of 0.3 million in the month.