Travel industry shifts towards offbeat adventures; affordable travel played key role
Live MintMumbai, Dec 26 The tourism industry witnessed a significant shift towards offbeat adventures, thanks to improved infrastructure and better visa regulations that made travel more accessible, convenient and exciting for everyone, industry players said. In 2024, Southeast Asian destinations have emerged as travellers' top choices and affordable travel and payment innovations played a significant role in driving growth this year. Globally popular destinations like Abu Dhabi, Kuala Lumpur, Melbourne, London and Bangkok remained popular choices with flight searches reflecting a y-o-y surge of 90-150 per cent, it added. With ease of travel, offbeat destinations that were earlier not on the traveller's radar emerged as popular choices like Shahdag in Azerbaijan emerging as the top searched international destination based on accommodation searches in 2024. With Indian travellers seeking new experiences, unexplored international destinations like Stepantsminda, Baku and Tromso also emerged as popular choices, the global digital travel company stated.
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