Disney+ was the future. Now it’s Disney’s present
CNNNew York CNN Business — Last year, Disney’s then-CEO Bob Iger called Disney+, the company’s nascent streaming service, “a bet on the future of this business.” Iger was right that Disney+ was a significant shift in the nearly century-old entertainment company’s focus. A great big beautiful tomorrow today As consumers were stuck at home, the service — which houses beloved brands like Disney Animation, Marvel Studios, and Star Wars — was pushed to the “absolute forefront of the company,” according to Jeffrey Cole, the director of USC Annenberg Center for the Digital Future. “It’s become the central part of Disney,” Cole told CNN Business. As Miller put it, “it seems like half luck and half brains, from a timing perspective.” To 2021 and beyond Despite this year’s whopping success, Disney+ has a long way to go before it’s profitable.
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