IPL 2023 records 42% dip in TV advertisers: BARC data
1 year, 7 months ago

IPL 2023 records 42% dip in TV advertisers: BARC data

Firstpost  

While it has been almost a month since the 16th Indian Premier League has begun, this season has witnessed a significant fall in brand presence this year. This came days after another set of TAM data stated that the number of advertisers has seen a 41 per cent drop, decreasing from 60 to 35. BARC data shows a fall in TV advertisers in IPL 2023 According to the latest BARC data, the number of TV advertisers during IPL 2023 has fallen by 42 per cent in the first 29 matches, thus providing that the season has only attracted 47 advertisers, in comparison to 81 advertisers in the last season. The report also stated that only 37 categories have been advertised on TV this year, thus showing a 35 per cent drop in comparison to 57 categories that were advertised on TV until the first 19 matches last year. TV viewership numbers dropped As per the BARC data, this year’s IPL has also recorded a significant drop in TV viewership numbers.

Data Ipl Season Number Brands This Season Barc Tv Advertisers Barc Data 42 Dip  ipl  brands  records  2023  tv  advertisers  number  categories  42  dip  barc  cent  season  data

History of this topic

IPL 2024: Star Sports records biggest opening day ever; 17 crore tune in
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1 year, 8 months ago

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Live Mint  

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2 years, 6 months ago

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Firstpost  

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2 years, 6 months ago

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The Quint  

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Live Mint  

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4 years, 2 months ago

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Live Mint  

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Hindustan Times  

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