11 months, 1 week ago

One In Two Indians Aware Of GenAI Ends Up Using It: Report

One in two Indians aware of GenAI, ends up utilising it, with India showcasing a 1.6 times higher awareness-to-usage conversion ratio compared to the average of other countries, a new report by Boston Consulting Group said on Friday. According to a new research by BCG’s Center for Customer Insight, which was conducted on 21,000 consumers across 21 countries on artificial intelligence awareness, usage and sentiment, 80 per cent of consumers are aware of GenAI and of those, nearly one-fourth have used the technology at least once. The report, published in an article titled "Consumers Know More About AI than Business Leaders Think", is based on a survey conducted by BCG’s Center for Customer Insight to measure the level of awareness of AI and generative AI, as well as usage and sentiment among 21,000 respondents from 21 countries across six continents. Interestingly, Indians exhibit more mature usage of Gen AI with 'Research & assistance at workplace' being among the top activities performed using Gen AI, versus ‘just for fun' being among the top stated activities in countries like Australia, Germany, Japan, South Korea” Nivedita Balaji, Associate Director, Boston Consulting Group, said in a statement.

ABP News

Discover Related