1 year ago

Apple held talks with China’s Baidu over AI for its devices

SINGAPORE—Apple has held preliminary talks with Baidu about using the Chinese company’s generative artificial-intelligence technology in its devices in China, the latest example of the iPhone maker’s efforts to widen its AI capabilities. Apple rival Samsung’s newest Galaxy smartphone uses Gemini outside of China and Baidu’s Ernie in China to power some AI features. China is Apple’s biggest overseas market, but it is struggling with intensifying competition from homegrown rivals including U.S.-sanctioned Huawei Technologies. Apple Chief Executive Tim Cook is visiting China this week, inaugurating the opening of a new store, the company’s biggest overseas, in Shanghai.

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