Novo Nordisk pays $25.8 million to promote its obesity drug
Live MintDuring his address, Dr. Lee Kaplan urged fellow doctors to use their prescription pads to fight the obesity crisis, according to a report by Reuters on December 1. Dr. Kaplan, a leading U.S. weight-loss specialist, recommended turning to new weight-loss medicines like Novo Nordisk's Wegovy to reduce obesity. “We are going to have to use these medications,” he said at the June gathering, “for as long as the body wants to have obesity.” Novo Nordisk's financial ambitions for Wegovy closely align with Kaplan's solution to America's obesity problem. Wegovy and Saxenda, Novo's two obesity drugs, were promoted by U.S. medical professionals at a cost of at least $25.8 million, according to the analysis. The total includes only payments Novo reported it made specifically related to those two drugs; sometimes, it paid obesity specialists far more without mentioning any drugs.