K-pop fans, maestros of social media, bring their powers to bear on #BlackLivesMatter activism
LA TimesKatya Grossman couldn’t march in the U.S. protests against police violence and racism, but, with a few keystrokes, she raised a six-figure sum for the cause by tapping into a massive, impassioned, international platform at her fingertips: K-pop fandom. Fans have gained notoriety over the years for carpet-bombing Twitter timelines and Instagram feeds in support of stars or groups they like, promoting new songs or albums the minute they’re released or circulating videos and photos of their “faves.” They’ve been known to strategically stream YouTube videos for hours on end, or rain abuse on anyone making negative comments about groups they support. “We’re a huge audience,” said 19-year-old Louisianne Momavuli, a BTS fan based in London, who said she felt compelled to speak up, donate to bail funds and support protests in the U.S. after watching videos from fellow black BTS fans protesting in American streets. It’s so cool to all come together in one place.” Jiyoung Lee, a 49-year-old South Korean philosophy professor and BTS fan, said the global network of fans had in recent years tapped their social media organizing skills to get messages out about the pro-democracy protests in Hong Kong and crackdowns on student protests in Bangladesh in 2018. “It may give a bit of encouragement for us to show them we’re with them, even if just in spirit.” Lee, who wrote a book on BTS, said coordinated action on social media for K-pop fans occurred organically.